Each major social media platform has its own style, its own niche, and its own expectations for compelling content. What’s suitable for LinkedIn might not work as well on Facebook, just as a simple tweet can convey information faster than a lengthy blog post.
Social media presents an unprecedented opportunity for businesses to generate new leads, reach new customers & connect with individuals on a new level. However, simply being active on social media doesn’t guarantee success. The social landscape is crowded and competitive. It is absolutely essential to track and monitor your results to identify the most efficient strategies but how and what do you need to measure?